Expanding Brand Reach Through Digital Marketplaces

We invest in your inventory. You keep your channels.

25+ Years Experience 3 Active Distributor Partnerships Guidelines Compliant
For Distribution Partners For Brands
Partnership Pathways

Two Ways We Partner

For Distribution Partners

We handle marketplaces. You keep retail.

Already working with great brands? We handle their online marketplace sales while you keep retail.

  • We handle online marketplaces, you keep retail stores
  • Added volume through your existing supply relationships
  • No competition for your direct accounts
  • Real-time marketplace performance data
  • We purchase through your distribution network
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For Brands

We buy inventory. You grow revenue.

Established or rising beauty brand? We purchase your inventory and manage marketplace sales.

  • We purchase inventory — no capital risk to you
  • Multi-marketplace expertise (Amazon, Walmart, TikTok Shop)
  • Full-service marketplace operations
  • Beauty and wellness category specialists
  • Long-term partnership approach
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How It Works

From First Call to First Sale

1

Discovery Call

20-minute call to understand your brand and goals

2

Assessment

We evaluate marketplace fit and sales projections

3

Agreement

Simple partnership terms with clear expectations

4

Launch

Inventory purchase, listing optimization, first sales within 30 days

Why FERNANDIA

Distribution Partnership, Not Just Services

What makes us different from traditional distributors and marketplace agencies.

Capital Partnership

We purchase inventory outright, eliminating your capital risk while you maintain pricing control and brand authority. We profit only when products sell — never from markups or monthly fees.

Marketplace Specialists

We focus exclusively on high-volume online marketplaces (Amazon, Walmart Marketplace, TikTok Shop) — not retail stores or direct-to-consumer websites. Zero conflict with your existing sales channels.

Distributor Collaboration

We partner with — never bypass — your current distributors. If you have established supplier relationships, we purchase through them, preserving those connections while adding marketplace volume.

Personalized Attention

Not a faceless platform. Direct partnership with an operator who knows your products intimately and is invested in your brand's marketplace success.

Guidelines Compliant

Every listing follows marketplace rules and your brand policies. No shortcuts, no gray-market tactics. Full compliance is non-negotiable.

Growth-Focused

We start small, prove results, and scale together. True aligned incentives — we profit only when your products sell.

Category Expertise

Beauty, Personal Care & Wellness

Specialized marketplace distribution for established brands expanding digital reach and rising brands scaling their first growth phase.

Beauty

Skincare, cosmetics, and hair care innovations with compliance expertise for restricted ingredients and marketplace regulations.

Skincare Cosmetics Hair Care

Personal Care

Artisanal soaps, natural balms, and eco-friendly personal care items for health-conscious online shoppers seeking clean ingredient brands.

Natural Eco-Friendly Clean Beauty

Health Care

Vitamins, minerals, and wellness products with deep knowledge of FDA registration, marketplace health category requirements, and claims compliance.

Vitamins Minerals Wellness
Built on Trust

Transparency & Partnership Commitment

Channel Integrity

We respect existing distributor relationships and work collaboratively within channel structures.

Data Privacy

Your proprietary information, pricing strategies, and market intelligence remain strictly confidential.

Transparent Reporting

Full visibility into performance metrics and inventory status at all times.

Active Distributor Accounts

KeHE National
PK International Beauty Specialty
Bradley Caldwell Regional
Illinois LLC #16953172 D-U-N-S 144890383 PositiveSSL Secured
The Person Behind the Partnership

Founder-Led, From Day One

David Obadia — Founder of Fernandia LLC

David Obadia

Founder & Managing Partner

LinkedIn Profile

Fernandia is founder-led — there's no team behind a logo here. When you partner with us, you work directly with me.

I spent 25 years running operations and supply chain at the manufacturing level — including a decade as President of a $15M personal care company where I managed production, distribution, and vendor relationships across international markets.

I built Fernandia because I saw how brands with strong retail presence were leaving marketplace revenue on the table — not from lack of product, but from lack of operational infrastructure to manage it. That's what we provide.

25+
Years in operations & supply chain
$15M+
Revenue managed at manufacturing level
3
Marketplaces actively managed
Common Questions

Partnership FAQ

We specialize exclusively in online marketplaces — not retail stores or traditional wholesale. We purchase inventory with our own capital and use data-driven optimization for listings, pricing, and advertising, rather than just warehousing and shipping boxes. Ready to explore? Book a 20-minute call
We handle online marketplaces (Amazon, Walmart.com, TikTok Shop) while distributors keep retail stores, direct accounts, and traditional wholesale channels. We often purchase inventory through existing distributors, adding marketplace volume to their business rather than competing with it.
We purchase your inventory outright using a combination of founder capital and an operating credit facility — funded from operations, not outside investors. Initial purchases typically range from $2,500 to $20,000 depending on the product and sales projections, scaling up as marketplace performance is established. You face no inventory risk. We profit only when products sell, aligning our incentives completely with your success. Ready to explore? Book a 20-minute call
Complete transparency. We provide weekly performance reports showing sales by SKU, inventory levels, advertising spend, and marketplace metrics. You always know exactly how your products are performing and where your inventory stands.
Our core expertise is Beauty, Personal Care, and Wellness products — especially established brands expanding their digital presence and rising brands in their first major growth phase. We understand compliance requirements, consumer behavior patterns, and marketplace-specific regulations in these categories.
Established distributors often have legacy systems and minimum order requirements that exclude emerging brands. We've built our operations specifically for digital marketplaces using modern technology and lean operations — starting with pilot-scale purchases and growing as sales performance is proven. You get the agility of a focused operator with 25+ years of operations leadership experience behind every decision. Ready to explore? Book a 20-minute call
We focus primarily on Amazon due to its infrastructure, reach, and 300M+ Prime members. As partnerships mature, we expand to Walmart Marketplace, TikTok Shop, and other high-traffic platforms based on your product category and growth strategy. Our multi-marketplace capability ensures you're not dependent on a single sales channel.
Typically 2–4 weeks. Week 1: Initial assessment and financial evaluation. Week 2: Agreement finalization. Weeks 3–4: Inventory purchasing, marketplace setup, and listing optimization. First sales typically begin within 30 days of signing.
Ready to Explore Partnership?

Let's Grow Together

Pick a time that works for you. A 20-minute call is all it takes to know if there's a fit.

or
Send a written inquiry